the mobile wallet in Canada

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Executive Summary



  • Objectives of the study
  • How we did it
  • Significance testing
  • Sample profile

Core Measures of Mobile Wallet Success

  • Future Usage Intent, by Issuer
  • Ease of Understanding
  • Believability
  • Appeal
  • Difference
  • Recommendation Intent
  • Likelihood of Success

Unpacking the Mobile Wallet Concept

  • ClickSpex Analysis – Likes, Dislikes and ClickSpex Heatmaps
  • Consumer Feedback by Zone
    • What it is
    • How to use it
    • Preferences
    • Discounts / offers
  • What makes the Mobile Wallet Appealing?
  • What are the Key Concerns?
  • Consumer Suggestions for Improvement

Digging beneath the Surface

  • How Emotionally Driven is the Mobile Wallet?
  • What Emotional Reactions are Evoked by the Mobile Wallet (EmotiSphere Heatmaps by Segment)
  • Key Emotional Drivers
  • Which Personality Attributes are Associated with the Mobile Wallet – (PersonaSphere Heatmaps by Segment)
  • Key Personality Drivers
  • What are the most Important Rational Drivers of Success? (CogniSphere)

Understanding Segments

  • Gender
  • Age
  • Income
  • Education
  • Region

Criteria for Success

  • Strategies for Addressing Consumers Concerns
  • Dialling up on Key Emotional and Personality Drivers
  • Focusing on Key Segments for Early Adoption
  • Positioning the Mobile Wallet for Success