About us

Our Mission

We live in a highly dynamic technology environment. Our clients experience this in many different ways. The markets for their products are changing. New business models are emerging that could be exceptional opportunities for their organizations, or existential threats. Our mission, as a company, is to help our clients chart and navigate these stormy waters to ensure their survival and success. Successful clients enhance our own success.

Our Focus

We focus on clients who are driven by technology. This includes organizations that offer technology-based product or services, or those where technology represents an integral part of their operations. In all cases, their future success is driven, at least in part, by understanding how changes in technology are likely to have an impact on their organizations.

What we do

Our clients engage us to provide them with the insight and advice on how to succeed in a rapidly changing world. In doing so, we draw on our experience of more than three decades in entrepreneurship, innovation, product development, marketing, market research and analysis, competitive intelligence, technology foresight and strategic advisory services.

Who we are

Technology Strategies International Inc. was founded by Christie Christelis in 1997. He is an engineer with an MBA who worked in the aerospace sector for a number of years before co-founding a startup focused on that sector. The company became a leader in the supply of aircraft health monitoring equipment and crash recorders, and was subsequently sold to Saab. Christie led one of the offshoots from the company and established a technology market research division in 1988, based on the insight that there was a need for people who had deep technical knowledge coupled with a business background to understand the dynamics of technology-driven markets. He has worked in this area for the past three decades, providing services to large and small organizations, ranging from global technology leaders, to startups, to governments.

We work extensively with partners, and draw on a network of exceptionally experienced and talented consultants that span the globe. This allows us to ensure that we have exactly the right experience on the team for any engagement. It also keeps us lean, which is reflected in our cost structure.





Things that
we are
exceptionally
good at





Technology Market Research...

...in all of its guises, spanning a vast number of technology areas, from biotech, to payments, to cryptography.

Technology foresight...

...and understanding the impact of technology on organizations, markets, economies and society. We partner with DeltaHedron for those clients who need to track developments in specific technology areas on an ongoing basis.

Strategic Advisory Services

...helping companies develop inspired business and innovation strategies.

Payments Technologies

We know a lot about payments in Canada, and globally. We have been tracking developments in payments for three decades. We have an unparalleled database on payments markets.

Our Typical Engagement Process

Understanding your organization's challenges and context is critical to ensuring that we are able to provide exactly the right kind of information and advice that enables your organization to achieve its goals.

It is important for us to enter into a dialogue with propsective clients so that we can gain insight into their goals and their challenges. The process outlined below provides an outline of our approach to discovery and execution.



  • 1.
    Understanding your requirements

    We work with you to gain an understanding of how we can enable your orgranization to achieve its goals. The proposed engagement could focus on any or all of the areas which we have expertise in, including market research and analysis, innovation, strategy or implementation. This usually results in some kind of brief to us, and allows us to co-evolve the optimal approach to assisting your organziation.

  • 2.
    Proposal Preparation

    We prepare a detailed prpoposal outlining our understanding of the requirements, the approach that we intend to follow, a detailed statement of work, timelines, and how we expect to execute the assignment. It also includes project budget. In some cases we may suggest phasing the project. This proposal forms the basis of a contract between our organizations.

  • 3.
    Project execution

    We execute the project in accordance with our contractual agreement. We keep you informed of progress on a regular basis, and we highlight and address challenges as they arise. Our goal is to satisfy your requirements and exceed your expectations.

  • 4.
    Reporting and presentation

    We prepare reports and presentations on the findings and recommendations of the study, as required, in order to ensure that key stakeholders are informed of the project progress, process and outcomes.